152%

Increase in Web Revenue Year over Year

$622k

PPC Revenue Generated in First Year

Client Background

PackagingSupplies.com focuses on offering its customers high-quality shipping and packaging supplies at low, wholesale prices. With a main focus on ROI, PackagingSupplies.com was new to PPC in 2020 and needed proof of concept before increasing marketing ad spend.

INTO Strategies

Working with Client Margin

We worked closely with PackagingSupplies.com to identify their profit margins. We like to focus on true ROI and not just the ROAS KPI in the Google Ads platform. Google Ads does not take into consideration margin, management fees, and any other third-party fees. Once this was done, we worked with PackagingSupplies.com to grow their return.

Identifying the Best Performing Products/Product Groups

We routinely managed PackagingSupplies.com’s account to identify top-performing products/product groups. Once identified, we created an account structure that focused on driving these products and increasing ROI.

Revenue Results

We not only proved that Google Ads could be profitable, but it actually became one of PackagingSupplies.com’s main marketing channels in 2020. Paid search accounted for over 13% of the website’s overall revenue and was a contributing factor in YOY revenue growth of 152%. In the first year, Google Ads drove $622k in revenue and grossed $63k.

The INTO team has been a great partner for us. They are extremelyknowledgeable and responsive to our digital marketing needs. In doing sothey were able to create one of our company’s main marketing channels.Their management of online paid search alone has contributed to a 152%increase in online sales. We highly recommend giving INTO a try!
Tim Spicer, VP of Marketing

So, What's Next?

Now that you have an understanding of how The Three Pillars can turn your business into a Revenue-Generating Engine, What's Next? Our team has helped hundreds of companies dial in their eCommerce efforts through our eCommerce Checkup and Clarity Workshop.
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The Checkup

Comprehensive and data-driven.

This research-based diagnostic takes an expansive look across your company's digital touchpoints. Our analysts evaluate your digital efforts, look for conversion optimization opportunities, and how consumers rank your company - all against your unique competitive landscape. This is an honest, constructive diagnostic to give you tangible actionable steps that can propel your brand forward while driving new revenue.

Starting at $6,000

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The Workshop

Fresh eyes, from borrowed experts.

We’ve consulted with 100’s of eCommerce companies over the years, so we’ve seen a thing or two. We are here to give you honest feedback about opportunities for growth, but listen to see what challenges are standing in your way. There is no timer, no rigid agenda. This is an honest, constructive conversation to help you create tangible actionable ideas that can propel your brand forward while driving new revenue.

Starting at $3,500