What are The Three Pillars?

Drive Traffic

Drive the right traffic efficiently and effectively by dialing in your target audience and digital ad efforts.

Improve Conversions

Continuously optimize conversions by uncovering customer pain points and removing barriers.

Create Margin

Increase margin by building customer loyalty and distinguishing unique value from the competition in the market.

Building a Revenue-Generating Engine with The Three Pillars

The 3 Pillars provide a clear framework to turn any business into a revenue machine.

The Messy Middle (created by Google) maps out how people buy. Often consumers get stuck in a loop during their buying experience. By combining the Three Pillars with the Messy Middle, we can see exactly what areas a business needs to give more attention to in order to create consistent and reliable revenue.
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Building a Revenue-Generating Engine with The 3 Pillars

The Messy Middle (created by Google) maps out how people buy. Often consumers get stuck in a loop during their buying experience. By combining the 3 Pillars with the Messy Middle, we can see exactly what areas a business needs to give more attention to in order to create consistent and reliable revenue.
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Why do you need all Three Pillars?

Margin + Conversions = Not showing up at the right time, place, or channel.

Traffic + Margin = Not a sufficient understanding of your customer or their needs.

Conversions + Traffic = Not a unique voice or message to build long term loyalty.

So, What's Next?

Now that you have an understanding of how The Three Pillars can turn your business into a Revenue-Generating Engine, What's Next? Our team has helped hundreds of companies dial in their eCommerce efforts through our eCommerce Checkup and Clarity Workshop.
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The Checkup

Comprehensive and data-driven.

This research-based diagnostic takes an expansive look across your company's digital touchpoints. Our analysts evaluate your digital efforts, look for conversion optimization opportunities, and how consumers rank your company - all against your unique competitive landscape. This is an honest, constructive diagnostic to give you tangible actionable steps that can propel your brand forward while driving new revenue.

Starting at $6,000

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The Workshop

Fresh eyes, from borrowed experts.

We’ve consulted with 100’s of eCommerce companies over the years, so we’ve seen a thing or two. We are here to give you honest feedback about opportunities for growth, but listen to see what challenges are standing in your way. There is no timer, no rigid agenda. This is an honest, constructive conversation to help you create tangible actionable ideas that can propel your brand forward while driving new revenue.

Starting at $3,500

Schedule Now Learn More