68%

Increase in Average Monthly Transactions

-21%

Decrease in Average Monthly Ad Cost

Client Background

Decorative Films is a manufacturer and supplier offering the largest selection of decorative and functional films in the market. Their digital advertising efforts had grown beyond what was possible to handle internally, so they needed a partner to free up internal resources and drive growth.

INTO Strategies

Restructuring Search Campaigns

Decorative Films was managing large digital advertising accounts, and this scale was leading to wasted spend. We narrowed the focus of ad groups by moving to a SKAG structure, allowing more granular control of keywords and a reduction in wasted spend

Implement Ad Testing & Rotation

Decorative Films’ accounts contained several successful advertisements, but ineffective ads were not being rotated out. By introducing an aggressive ad testing strategy we increased the effectiveness of advertisements.

Revenue Results

By restructuring search campaigns and optimizing the company’s advertisements, INTO was able to increase Decorative Film’s average monthly transaction volume by 68%, while simultaneously reducing the average monthly cost of advertising by 21% - meaning Decorative Films generated more sales with a lower investment.

So, What's Next?

Now that you have an understanding of how The Three Pillars can turn your business into a Revenue-Generating Engine, What's Next? Our team has helped hundreds of companies dial in their eCommerce efforts through our eCommerce Checkup and Clarity Workshop.
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The Checkup

Comprehensive and data-driven.

This research-based diagnostic takes an expansive look across your company's digital touchpoints. Our analysts evaluate your digital efforts, look for conversion optimization opportunities, and how consumers rank your company - all against your unique competitive landscape. This is an honest, constructive diagnostic to give you tangible actionable steps that can propel your brand forward while driving new revenue.

Starting at $6,000

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The Workshop

Fresh eyes, from borrowed experts.

We’ve consulted with 100’s of eCommerce companies over the years, so we’ve seen a thing or two. We are here to give you honest feedback about opportunities for growth, but listen to see what challenges are standing in your way. There is no timer, no rigid agenda. This is an honest, constructive conversation to help you create tangible actionable ideas that can propel your brand forward while driving new revenue.

Starting at $3,500

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